Blingy Vaporizers and Gold Rolling Papers: Luxury Cannabis Brands Court the Affluent

espite being expensive and sometimes rare, cannabis isn’t typically considered a luxury good. It’s too closely associated with slovenly, underperforming young men to convey wealth or style. But as cannabis becomes more acceptable and the consumer base grows to include more women and affluent professionals, some companies are aiming to become prestige brands. With limited opportunities to advertise, packaging is one of the few ways a brand can catch a customer’s eye. It’s also how…

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