March 4, 2020 – Cleveland, OH – Due to the continued growth of GIE Media’s Cannabis Conference, an annual event that brings industry stakeholders together to address the biggest opportunities and challenges facing plant-touching businesses in the legal cannabis market, GIE Media is pleased to announce the addition of Cassie Neiden to fill the newly created role of Conference Programming Director.
Previously, Neiden served as the managing editor for GIE Media’s Cannabis Business Times, Cannabis Dispensary and Cannabis Conference. She is also an experienced freelance writer, with bylines in publications such as Martha Stewart Weddings, Yahoo! Tech and Cleveland Magazine. She left GIE in April 2019 to join Firelands Scientific as the vertically integrated cannabis company’s director of marketing and communications. She helped launch the company’s infused products line, including tinctures, edibles, solventless concentrates and more. Neiden also led the company’s efforts around patient education and community outreach within the tightly regulated framework of Ohio’s nascent medical cannabis market.
In her new role with Cannabis Conference, Neiden will work directly Cannabis Group’s editorial and conference advisory teams to continually raise the level of education of the company’s in-person events. She will be responsible for the development of educational programming and speaker acquisition, and will work as a liaison with GIE Media’s marketing team to boost event awareness and promotion.
“We are excited to welcome Cassie back to GIE Media as the Cannabis Group’s first Conference Programming Director,” said GIE Media Group Publisher Jim Gilbride. “Now in its fourth year, Cannabis Conference continues to offer insight into the rapidly growing the cannabis market for senior management at cultivation and dispensary businesses, and we look forward to Cassie’s contributions as she helps continue to expand the conference’s educational content and attendance.”
“Cassie’s extensive experience with GIE Media’s cannabis brands, as well as her background in the industry, will serve her well in this new role as we continue to grow Cannabis Conference to best serve the market,” said Editorial Director Noelle Skodzinski.
Cannabis Conference 2020 is expected to draw over 3,000 attendees from 40 countries worldwide bringing together dozens of the industry’s leading voices to address the biggest opportunities and challenges facing the legal cannabis market. The three-day event will be held at the Paris Hotel and Casino in Las Vegas, Nev., April 21-23, 2020.
Cannabis Conference 2020 will expand on the successes of previous events’ cultivation and dispensary education and will include for the first time a track dedicated to the cultivation and sale of hemp and hemp-derived products. The event features in-depth educational programming on cannabis cultivation and business operations, as well as the most informed industry perspectives on retail management and customer engagement.
The Cannabis Conference exhibition hall will feature cutting-edge technologies, solutions and services for professionals in cannabis cultivation and dispensary businesses.
For more information and to register, visit www.cannabisconference.com.
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