At the time, in April 2019, Copperstate was working on a 40-acre retrofit at a greenhouse facility in Snowflake, Ariz. (about three hours northeast of Phoenix). The team had all the space they needed to draw out DNA’s unique plant characteristics.
“We were able to devote quite a bit of energy and time toward the endeavor,” CEO Pankaj Talwar says, referencing the 12,000 seeds that started the project. “We went through this extremely deliberate process to hone in on which varieties, which phenotypes, which genetics would not only satiate the demanding nose and taste and desirability that [DNA co-founders] Don [Morris] and Aaron [Yarkoni] have, but at the same time they need to survive the harsh environmental stresses of our greenhouse.”
The teams worked together to winnow those 12,000 seeds to 12 or 15 mother plants, Talwar says, which now help propagate much of what Copperstate Farms is bringing to the marketplace via the company’s Sol Flower retail brand.
“This was our way to ensure that we could provide to the market the best outcome of both their genetics and our greenhouse,” he says.