Discovery Premieres New Reality Series ‘Growing Belushi,’ Documenting Jim Belushi’s Oregon Cannabis Farm

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Last night, actor and comedian Jim Belushi made his way back to the silver screen—this time by documenting the trials and tribulations of owning and operating his state-legal cannabis farm in Oregon in the new reality series “Growing Belushi” on Discovery Channel.

The series, airing on Wednesdays at 10 p.m. ET, will provide a snapshot into the daily life of Belushi and his “ragtag team of farmers” as they “follow their passion and find success in something they believe in,” according to a Discovery Channel press release. “Joined by his cousin Chris and with appearances from Dan Aykroyd, Judy Belushi and a cast of misfits (including Jim’s own family), as well as a musical appearance by The Blues Brothers, ‘Growing Belushi’ will take Discovery’s audiences inside Jim’s world and show the incredible effort it takes to build a legal cannabis operation.”

In the first seven minutes of the series premiere, viewers got a peek into the backstory of what inspired Belushi’s journey into cannabis, including the passing of his late brother John Belushi, as well as his humble beginnings of learning a complicated industry. “Jim knew nothing,” Megan, a land use consultant, reflected while laughing. Viewers see first-hand via sprawling drone footage over the farm that he’s come a long way since then.

Alternating between comedic relief (like Belushi’s daily skinny dip into his pond) and the history of the cultivars that make up Belushi’s genetic line-up (i.e. Captain Jack, whose namesake Jack, famously known as the ‘weed dealer’ on Saturday Night Live in the 70s, now works with the farm)— »Growing Belushi » has all the elements classic to reality TV: quick edits, interview soundbites with music and sound effects to match the moment, and, of course, a little bit of drama. The first issue presented is the report of two cultivation employees, Ben and Alex, who plan to skip out of work at 4 p.m.—knowing full well that the Captain Jack plants need sprayed at 5.

“We are always looking for a show that takes you by surprise and this one did – it’s fun and funny and has a lot of heart. I think people will see Jim Belushi in a whole new way after watching,” said Nancy Daniels, Chief Brand Officer, Discovery & Factual, according to the press release.

Cannabis Business Times profiled Jim Belushi’s operation in its March 2020 cover story. In it, he said, “We all try to throw a pebble into the pond to make a ripple,” reflecting on the impact individuals can have in their various circles. “When you have celebrity status, you bring focus to the pond, and you have the ability to throw a boulder into the pond and make a big wave. That’s a responsibility, and you’ve got to step up to it.” Read the full story here

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