E-Commerce Technology: Changing the Future of Cannabis Retail for Dispensaries/Brands

Up until a few months ago, the cannabis industry was primarily fueled by brick-and-mortar retail sales. Although relying on physical foot traffic was arguably not the most modern approach to drive sales, retailers and brands were often encumbered by strict delivery or online marketing regulations and needed physical storefronts to educate customers about their products and services. These industry idiosyncrasies were upended nearly overnight when COVID-19 forced dispensaries across the country to move their operations…

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